In our quarterly dealtracker updates we analyse mergers and acquisitions for the digital agency & marketing services. We highlight the following aspects of this sectors from an M&A perspective:
- The number of European transactions, throughout the quarters, including the development of the cross-border and financial buyer deal percentage.
- The recent development of the European valuation multiples.
- Geographical split of European targets in cross-border transactions.
- Geographical split of European buyers in cross-border transactions.
- Noteworthy recent transactions with Dutch targets.
2018 4th quarter
Number of deals decreases in Q4 2018, but the sector shows a stable level of valuations
Although the number of transactions in the European Digital Agency & Marketing Services sector is slightly higher in Q4 of 2018 compared to Q4 of 2017, the total number of transactions in 2018 has decreased compared to 2017. In contrast, we observe the median transaction multiple of 10,5 to be higher compared to 2017 (9,8).
2018 3rd quarter
Number of deals slightly decreasing but the sector shows a stable level of valuations
The number of transactions in the European Digital Agency & Marketing Services sector increased significantly the past few years, with a downward trend in Q3 2018 as it shows a decrease in total transactions of 22%. This decrease is however combined with a stable transaction multiple of 9,9x EBITDA.
2018 2nd quarter
Digital agencies popular target for private equity
In Q2 of 2018, 53 digital agencies have been sold in Europe, which is a slight decrease compared to the previous quarter. Since Q3 of 2017 the amount of deals in the digital agency sector has been decreasing marginally but steadily.
2018 1st quarter
Digital agencies popular target among various buyer groups
In the first three months of 2018, we observe 55 transactions in Europe, which is slightly below the average number of quarterly transactions, during the period of 2014-2018.
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