Insights

There was an appealing challenge for Marijke Troost, programme manager Doenkracht at a.s.r., and Marjolein Breed, Doenkracht adviser at a.s.r. and former CSR manager at Aegon Nederland. With the merger of a.s.r. and Aegon, it was up to them to bring together the social programmes of the two insurers into one successful programme. And they succeeded, together with Impact House from Grant Thornton.